For many who are new to the world of online marketing, the concept of niche markets may seem foreign. However, it is critical that you understand this concept to be successful in niche online marketing.
According to Wikipedia, many online markets go about seeking “smaller segments of larger markets” so that “a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved.”
A niche market offers several advantages to a website.
First, it cuts down on the competition and gives your web site the potential to achieve higher rankings on Google, Yahoo!, Bing and many other search engines. For example, the term “armani” has 32,600,000 results on Google. This drops to 4,300,000 if you search for “armani suits”. That’s a reduction of 87%! Narrow the search term to “armani mens suits” and you get 599,000 results.
Now, for which search term is it easier to get onto Google’s first page of results? Would you rather compete with over 32 million sites or less than 600,000 sites?
Besides making it easier to rank high on search engines, specializing in a niche market can boost your return on investment. The more you target a niche, the greater your chances of landing a sale or meeting the needs of the reader. Let’s use the Armani example, again. Let’s say you’ve created a web site selling Armani suits for men. If you are targeting the “armani” keyword, readers who somehow find your site out of the 32 million potential results may not be looking for suits. Thus, your bounce rate will likely be very high. However, if you target “armani mens suits,” you’ll get higher search engine visibility and will attract readers who are directly interested in your content.
Don’t waste time trying to corner your entire field. Focus on a niche and expand from there.
